How To Take Your Small Business's Web Presence To The Next Level
The internet is by far a small business’s most powerful marketing tool these days, but it can be difficult to come to grips with how to best use it. Not everyone has the digital skills required to maximize their web presence, and not everyone has the budget to pay for expensive experts. In this guide, we will empower you with the basics to figure out your digital marketing strategy, no matter what your budget or skills are.
You would assume that, given how easy it is to build a website these days that every business would have an established internet presence. However, a surprising 40 percent of small businesses still don’t have a website, often citing the expense or difficulty of it. If you are among these, it is time to bring your business firmly into the 21st century.
While web builders allow you to build an attractive website in a few clicks, the templates can seem quite generic. A professional graphic designer can elevate your website to something truly unique and creative, allowing you to stand out. They can also help you come up with a coherent brand identity, which can then be incorporated into your overall digital strategy.
If you don’t have the budget for bespoke graphic design, you may enjoy learning some design basics yourself. Skillshare is a great place to pick up on digital skills, including design, photography, or film editing. If you don’t have time for lessons, Canva is a handy online tool that can allow anyone to come up with beautiful graphics and designs.
It’s not enough to have a website, and it’s not even enough to make it look good: people have to actually be able to find it. Search Engine Optimization (commonly known as SEO) is the collective term for the strategies used by a company to make their website rank higher on search engines like Google.
SEO can be very complex, which is why experts charge on average $80 to $130 an hour for SEO services. However, there are a few SEO basics that small businesses can incorporate without spending any money, like having a blog section on your website where you post regularly and committing to high-quality useful content for your audience.
Social media can be overwhelming, especially when you can’t afford to pay someone to manage it full-time. Make life easier for yourself by narrowing down your social media to two or three key platforms (the ones your audience is most likely to use).
Then, use a social media management tool like Hootsuite to schedule and coordinate all your posts in one place. It helps if you set aside a couple of hours every week to do this. Hootsuite’s free plan allows you to manage three different channels and schedule up to 30 posts and is ideal for a small business.
As a small business, it’s easy to fall into the trap of thinking that you either don’t need or can’t afford a coordinated digital marketing strategy. However, by not working on your internet presence, you are making it harder for your target audience to find and engage with you. There are loads of great resources online to help you - take advantage of these, and watch your business grow and flourish.
Take your business to page one Google Search!
Thousands of people perform searches for services. We guarantee your business will reach ranking.
Want to know how your business currently ranks? Perform a Google Search using keywords and see if your business shows up. For example if you're a contractor search "contractor" or "bathroom remodeler". If your business doesn't appear in search results you could benefit from SEO.
Here's an example below of progress:
Invest in SEO
SEO is one of the better investments your business can make. Content that's created for SEO is always available. Unlike Google Ads where leads stop once your ads stop. SEO continues to appear in search results even after you're no longer paying for SEO!
It takes about 6 months for an aggressive SEO plan to reach its full potential. The image above is a great example of the time it takes for SEO to take affect. They went from 0 to 300 daily impressions in 6 months. And, on a longer timeline the business stayed at 300+ impressions and continued to grow.
If SEO was not effective we wouldn't do it and we'd be out of business. However, if you check our Testimonials you'll hear about how our services help business just like yours.
Tired of attending business networking functions or performing traditional sales practices? Try having business come to your instead of you going to find business. Invest in your business's online presence and start benefiting from SEO.
SEO is not one size fits all and can be adjusted to fit your business's budget. Connect with one of our consultants to learn about how SEO can help your business. There're are many other low cost marketing techniques that could be used for your business if you've not implemented already we could discuss.
Ready to find out more?
Schedule time with one of our consultants to learn how SEO can increase leads for your business.
Websites start at $2000 and up. What's included:
Common content pages:
- Home Page
- Image and Content Included. Brief introduction to your business.
- About Us
- Image and Content Included. Brief instruction about your business.
- Contact Us
- Contact us form for easier customer communication.
- Gallery or Portfolio
- Images or content provided to illustrate your work.
- Services or Products
- Images and Content Included. Brief overview of each product and or service you provide.
SEO (Search Engine Optimization)
- Each page is embedded with keywords and
- Meta data to ensure your business is found in Search Engines.
Blog Add-On $250
- Email Integration - Send an email with content and have it automatically post to your website and appear on Social Media.
- Common blog post layout.
What's Covered in the Monthly Maintenance:
- SSL (Secured Site Certificate)
- Continual Updates
- Malware protection
- Hosting Services
- 24/7 Support
- Site Backups
- Integration Maintenance
- 98% Site Up Time
- Weekly Google Analytic Site Performance Data
Try before you buy!
We build your site and if you'd like to purchase we simply activate it, and you're ready to go. All websites are built on a temporary domain. If you don't have a domain yet that's ok we'll provide one until you find one.
Find your domain here: https://pro.violetservices.com
Be the Boss!
Take ownership and get your business a professional website that's ready to scale.