First let us talk about what a Search Engine does. Search Engines such as Google and Yahoo are software algorithm tools designed to locate information on the web. How do they do this? They crawl pages continuously and create indexes of information. It works like a library in that when a new book goes on the shelf it reads the cover and the content to determine where in the library it goes. This way when someone is looking for that book or content contained in the book it can be found quickly, easily, and accurately. The more people who're searching for that content and select that book the Search Engine gets a pat on the back and rewards that book by moving it to closer to the front of library causing it to be found faster and faster.
Search Engine Optimization
SEO is just one of many ways to help get your business found online. As mentioned before Search Engines need to know information about your business in order to determine where it belongs on the Internet.
Next is the optimization part, which is accomplished by applying specific and tailored content performed by specialized technicians to accelerate your business in Search Engine results. These technicians and agents of marketing are experts in knowing what Search Engines are programmed to look for.
Now that you have a better understanding of what Search Engines are and what SEO does how can SEO help your business?
Every business needs to be online. Websites are affordable enough that every business can have one. Websites are the foundation for your business online. Not having a website is just leaving easy money on the table. When a business doesn't have a page it indicates low budget or they don't want to be found. Plain and simple. Business are in business to make money providing goods and services. Let your customers find you on the web. Obtain some form of SEO to go with your website so your customers can find you quickly over your competitors.